2008 Woodie Awards
Taco Bell introduces weekend delivery service
Josh Smith
Issue date: 1/30/08 Section: News
Taco Bell began offering a weekend delivery service in Whitewater last Thursday.
The restaurant will deliver orders of $10 or more from 8 p.m. - 2:30 a.m. for a $1 delivery fee.
Taco Bell is trying the new method on a temporary basis.
"It's just a trial right now," General Manager Rhianon Crabtree said. "We want to give it a test with the students to see how they react."
Franchise Owner Jeff Firari said Taco Bell would continue to deliver as long as people were using the service.
"Whether or not we continue to do this will depend on how successful it is," Firari said.
Firari also owns Taco Bell restaurants in Beaver Dam and Watertown.
The answer to why Taco Bell decided to try delivering was simple to the owner.
"We thought it would be fun to try something different," Firari said.
On the first night of deliveries, the restaurant received several calls and input from customers.
"We got tons of feedback from students," Crabtree said. "We [also] got a lot of call-ins."
Of the people who called the first night, a lot of business came from UW-Whitewater students.
"The dorms were very popular," Crabtree said. "We got a lot of calls from there."
She said she was going to look at the call-ins more closely to see specific trends in callers and orders.
Firari said that delivery was not crucial to getting more business but the change will better serve the customer.
Taco Bell will continue delivering until at least May. Anyone interested in ordering can get a take-out menu from the fast-food chain. Delivery people also hand out the menus when completing their orders.
"We're committed to do it through the end of the school year," Firari said. "We're doing it to try and grow the business. Get our name out there and meet the need of the customers."
The restaurant will deliver orders of $10 or more from 8 p.m. - 2:30 a.m. for a $1 delivery fee.
Taco Bell is trying the new method on a temporary basis.
"It's just a trial right now," General Manager Rhianon Crabtree said. "We want to give it a test with the students to see how they react."
Franchise Owner Jeff Firari said Taco Bell would continue to deliver as long as people were using the service.
"Whether or not we continue to do this will depend on how successful it is," Firari said.
Firari also owns Taco Bell restaurants in Beaver Dam and Watertown.
The answer to why Taco Bell decided to try delivering was simple to the owner.
"We thought it would be fun to try something different," Firari said.
On the first night of deliveries, the restaurant received several calls and input from customers.
"We got tons of feedback from students," Crabtree said. "We [also] got a lot of call-ins."
Of the people who called the first night, a lot of business came from UW-Whitewater students.
"The dorms were very popular," Crabtree said. "We got a lot of calls from there."
She said she was going to look at the call-ins more closely to see specific trends in callers and orders.
Firari said that delivery was not crucial to getting more business but the change will better serve the customer.
Taco Bell will continue delivering until at least May. Anyone interested in ordering can get a take-out menu from the fast-food chain. Delivery people also hand out the menus when completing their orders.
"We're committed to do it through the end of the school year," Firari said. "We're doing it to try and grow the business. Get our name out there and meet the need of the customers."
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